The Beaver Creek 2010-2010 ski season ended last Sunday. I thoroughly enjoyed the season. I was able to get on the mountain over 70 days and, according to Epicmix, skied over 1,000,000 vertical feet. I taught 30 days and skied with some wonderful guests. I met one family from Puerto Rico who told me I had “made their fantasies come true” when we said our goodbyes. It is experiences like that one that keep me coming back to ski teaching.
So what were some of my observations?
- Guests returning to the slopes. I don’t know what the final numbers were but we had a lot of guests on the mountain.
- People seemed to be more optimistic about the future.
- My skiing improved significantly even though I continue to get older.
- Snow. We had tons of the white stuff. A great snow season.
- New ski school uniforms for next season.
- I skied a season relatively injury free.
- Prices continue to increase. I started to get some pushback on pricing levels, particularly the $710 we charge for a full day private lesson.
- Vail Resorts has an incredible staff of dedicated employees.
- Vail Resorts does a great job marketing the resort.
- Vail Resorts needs to do a better job working with their employees. I believe the key to great customer service starts with talented and engaged employees who are treated with dignity, trust, and respect.
- People are skiing and riding faster than ever.
- Skiing with and coaching the men of the Bachelor Gulch Club was a real treat.
- My 30 days teaching skiing were a delight.
- Vail Resorts can do a better job creating a world-class guest experience and it starts with the unfriendly ticketing system.
- Skiing is still a wonderful family sport.
- Advances in equipment are changing the sport for the better.
- I still have a passion for skiing.
Enough for now. I am looking forward to some warm days but before we know it, it will be ski season again.