New Prudential Real Estate Poll: Americans Increasingly Optimistic About Homeownership


Prudential Real Estate released a new national survey at Sales Convention showing that Americans are significantly more optimistic about homeownership than they were a year ago.

According to the second-annual Prudential Real Estate Outlook Survey, a full 60 percent of Americans have favorable views toward the real estate market. That’s up 8 points since last year.

The survey shows that signs of increasing optimism are widespread:

  • With interest rates at historically low levels, 96 percent agree or somewhat agree that now is a good time to buy.
  • A full 70 percent of respondents have some degree of confidence that property values will improve over the next two years; with an 8 point increase in those very confident or confident compared to last year.
  • 63 percent believe that real estate is a good investment despite the recent market volatility; that’s up 11 points from last year.

The survey confirms that despite the recession, homeownership remains a central part of the American Dream. Eight in 10 respondents said homeownership is very important to them; only 15 percent said the economic downturn made homeownership less important.

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  1. #1 by eaglecountytimes on March 19, 2012 - 11:09 am

    Optimism in future Real Estate market growth tempered by our desperate need to remove (November 2012) the obstruction currently occupying 1600 Pennslyvania Avenue in Washington, DC.

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