Last Monday we learned that Brookfield’s Prudential and Real Living franchises were purchased by Warren Buffet’s Berkshire Hathaway HomeServices group. This represents a great opportunity for Prudential Colorado Properties and also speaks to the confidence Buffet has not only in the real estate industry but also the Prudential real estate agents and brokers that will represent his company’s name. Not many companies under the Berkshire Hathaway umbrella actually use the name – that trust to represent one of the most-admired companies in the world is a sign that they are deeply committed to the brand and the success.
While there is much work to do before the formal launch, we know that this is a great day to be a part of the Prudential network. The new Berkshire Hathaway HomeServices brand is poised to be a game-changer and a mega-franchise that should thrive on a national and global level. The brand will bring innovation, technology and the best practices of today and in the future. The strength, integrity and trust of Berkshire Hathaway, combined with the market prowess of the Prudential network will create a partnership unmatched in the real estate industry today.
It’s a great time to be in real estate.